A new perspective
for every question.
Seven tools to measure how people respond to your content, your brand and your design.
NeuroPredict
Connect biometric responses with every moment of your audiovisual content.
NeuroLink
Explore the associations connecting your brand with the attributes that matter.
NeuroPosition
Compare brand territories and discover opportunities for differentiation.
NeuroIdentity
Evaluate the hierarchy and consistency of your brand’s visual elements.
NeuroExpression
Explore changes in facial expression during exposure to a stimulus.
NeuroFocus
Explore which elements stand out and how they compete for attention.
Brand Implicit Lift
Measure changes in your brand’s implicit associations before and after a campaign or stimulus.
Applied neuroscience studies.
The real competitive advantage lies in measuring automatic, instinctive responses, not just what people can explain. We apply the science of emotion and the strategy of attention.
| Applied neuroscience study | Typical Tier-1 consultancy price | INM Neuro LAB pricing | Sample planning |
|---|---|---|---|
| Implicit associations (NeuroLink) | $8,000 – $18,000 USD | $3,840 – $8,640 USD | Determined by study design and objective |
| Brand perception (NeuroPosition) | $15,000 – $35,000 USD | $7,200 – $16,800 USD | Determined by study design and objective |
| Brand Implicit Lift | $12,000 – $25,000 USD | $5,760 – $12,000 USD | Determined per wave by study design and objective |
| Attention & salience (NeuroFocus) | $10,000 – $22,000 USD | $4,800 – $10,560 USD | Determined by study design and objective |
| Facial coding (NeuroExpression) | $9,000 – $18,000 USD | $4,320 – $8,640 USD | Determined by study design and objective |
| Predictive neuroscience (NeuroPredict) | Custom quote | From $7,200 USD | Determined by study design and objective |
Pricing varies according to each study's methodological complexity and sample size.
Sample size is determined for each study according to its objective, design, smallest relevant effect, variability, required statistical power or precision, and expected exclusions. There is no universal minimum applicable to all these tools.
Independent methodological references: OHBM · COBIDAS-MEEG (2020) · Society for Psychophysiological Research · EEG/MEG (2014). These EEG/MEG guidelines address methodological justification and reporting; they do not set sample sizes for IAT, facial coding, salience or Brand Implicit Lift, or certify INM services.
Prices exclude VAT and other applicable local taxes.
A brand asset, not a forgotten report.
Each study feeds your brand's knowledge base in the platform: a historical benchmark for comparing new stimuli against your past results.
Beyond self-reported responses.
Self-reported responses can be skewed by social desirability bias. Reaction latencies and biometric responses provide signals that complement that account.
Refine before investing in media.
Testing a video, website or package before you invest in media helps find attention problems early and supports better decisions.
Measure what people feel, not just what they say.
Let’s turn your next question into a focused study.