Brand Implicit LiftMeasure changes in your brand’s implicit associations before and after a campaign or stimulus.
Is your brand growing in people’s minds?
Brand Implicit Lift compares a brand’s implicit associations at two points in time to estimate the impact of a campaign or stimulus on brand perception, beyond what people report.
What you get: A before-and-after comparison showing how your campaign changed what people instinctively associate with your brand.
How it works: We measure implicit brand associations before the campaign and again after it. Sample planning: Determined per wave by study design and objective.
Example question: Did our campaign actually change how people see our brand?
Example
Applications for your brand
01
Campaign impact measurement
02
Comparisons before and after a stimulus
03
Tracking brand associations over time
Measure what people feel, not just what they say.
Let’s turn your next question into a focused study.