NeuroLab Core
Seven tools to measure attention, emotion, implicit associations and brand perception before you decide.
- Digital Predict and biometrics
- Implicit associations and Brand Implicit Lift
- Positioning and visual identity
We analyze what people feel
but can’t put
into words.
Applied neuroscience for marketing decisions.
DIGITAL PREDICT · FREE DEMO
Before you invest in media, see your creative differently.
An initial review of your video or image and a guided 15-minute session with our team.
Preview · submissions are not enabled yetTWO PRODUCTS · ONE ECOSYSTEM
From diagnosis to performance.
INM Neuro LAB brings together two complementary products: one to understand how a brand or asset is perceived, and one to connect that evidence with what happens in paid media.
NeuroPerformance
Connects the neuroscience evaluation of each creative with its real results on Meta, TikTok, Google and programmatic.
- Neural creative pre-filter
- Creative fatigue prediction
- Closed loop between insight and outcome
01 / WHAT IS SAID
The conscious truth.
What people can express. Traditional research captures what they tell us.
02 / WHAT IS FELT
Beyond words.
A glance, a change in expression, a split-second response. Signals that complement what people say, interpreted in context.
If we can measure it,
we can improve it.
Attention is scarce. We show what captures it, what loses it, and how to improve your creative before you invest in media.
THE INM NEURO ECOSYSTEMSeven perspectives.
Seven perspectives.
A deeper understanding of your brand.
From content response to brand perception. Each tool adds another piece to your understanding of your audience.
NeuroPredict
Connect biometric responses with every moment of your audiovisual content.
Explore
NeuroLink
Explore the associations connecting your brand with the attributes that matter.
Explore
Brand Implicit Lift
Measure changes in your brand’s implicit associations before and after a campaign or stimulus.
Explore
Every study builds your brand's knowledge base. Discover our vision
Measure what people feel, not just what they say.
Let’s turn your next question into a focused study.