Live panel · Demo Brand
Integrated summary
Multi-study integration · 3 waves 2026
DIGITAL PREDICT · FREE DEMO
Before you invest in media, see your creative differently.
An initial review of your video or image and a guided 15-minute session with our team.
Preview · submissions are not enabled yetINTEGRATED STUDIES
14
7 tools · 3 waves
IMPLICIT STRENGTH
66
+18 pts vs Wave 1
AVERAGE ATTENTION
74%
+16 pts over the year
AVERAGE LIFT
+10%
Post-stimulus vs control
EXECUTIVE INSIGHTS — KEY FINDINGS 8 findingsINTEGRATED INDEX +18 PTS
Implicit association grew across all 3 waves. from 48 to 66 pts, outperforming the competitor starting from Wave 2.
Attention and association move together. assets with more attention also encode the brand more.
Lift stabilizes in Wave 3. a sign that the campaign needs a new creative stimulus.
Cross-analyzing studies reveals causes. emotion accounts for most of the implicit lift.
Digital Predict anticipates the implicit result. assets with an emotional peak before s.20 generated +9 pts more association in the following wave.
Consistent visual identity multiplies lift. assets aligned with the brand book achieved 1.6 times greater lift than off-guideline assets.
Price-value is the most profitable attribute. leads on shelf and is the only one that grew across all tools.
The recall gap repeats across 3 studies. paradigm, salience, and facial point to the same problem: the brand is seen, but not remembered.
Integrated evolution by wave
0–100 indices of each tool
Study mix of the year
Lift by campaign
Pre vs post stimulus
Strategic quadrant
Attention (X) vs implicit association (Y) by asset
IAT · 3 waves
Brand vs competitor
STRATEGIC ASSESSMENT
The brand gained mental territory over the year. Integrating the studies shows which asset moved the needle and where to invest in the next wave.